I shared this on Social Media the other day that I had a confession…

Honestly, I have not had any proper sleep because this confession has been in the back of my mind for the past 10 years.

What?

10 years?

Yes, exactly….I’ve subconsciously been trying to solve this business problem that I’ve been facing for the last 10 years…

A problem I ran into when I first started my startup…

And I’m sharing with you everything I’ve been through in business here in this Newsletter.

The problem that starting and growing a business is made out to be a complicated and elaborate process which is not accessible.

It’s not accessible to those who are unwilling to open their perspective for sure…

But ultimately, it is accessible for those who are willing to invest (“risk”) in their own growth and the growth of their business.

“The biggest risk is not taking a risk at all”

Business is simple process but there’s a majority of individuals in the industry make lots of noise to the point they complicate the whole process.

“The business you run is a reflection of you.”

Facebook Ads work, Organic social media strategies work, sales scripts work, ALL of the strategies work but are you the person who is capable of executing these strategies?

Do they work because you work it?

Do you have the mindset, beliefs, fortitude and consistency that support this?

Does your brand reflect everything you are as an individual?

Over the years, I had come to realisation of why it was hard and challenging.

It was purely because I was not BEING the personality to execute these business ideas and strategies.

So reflecting on this is a beautiful way to take inventory of how we show up in life and keep shining awareness of what we are and what we are not.

Now to the practical side of things:

There are really just these 4 steps to making any Business Offer to your Audience:

• Define the Offer

  • Clarity on Features and Benefits: Clearly articulate what your product or service does, and how it benefits the customer.
    
    This includes detailing the specific features, advantages, and unique selling points of your offer.
    

  • Customer Experience: Design the customer journey meticulously.
    
    From the moment they learn about your offer to the post-purchase experience, ensure each step is user-friendly, engaging, and adds value.
    
    How do you want your customer experience to look like?
    

  • Value Proposition: Define what sets your offer apart from competitors.
    
    What problem does it solve, and why should a customer choose your product or service over others?
    

• Market the Offer

  • Social Media Utilization: Leverage various social media platforms to reach your target audience. Tailor your content to fit each platform's unique style and audience preferences.
    
    For example, Facebook’s engagement is more centred on personal content and reels, Instagram is more tailored to carousel, reels and trending sounds whereas Youtube is all about long-form and educational videos.
    
    It’s all about the competition of attention A.K.A eyeballs.
    
    The more you’re seen, the more you'll have customers wanting your products, services and experiences.
    

  • Content Marketing: Use blogs, videos, podcasts, and infographics to provide valuable content related to your offer.
    
    This helps in establishing authority and trust in your niche.
    
    Content is King when building an audience that likes, knows, and trusts you first, then they trust the offer.
    

  • Targeted Advertising: Employ targeted advertising campaigns on platforms like Google Ads and Facebook Ads to reach potential customers who are most likely to be interested in your offer.
    
    For example, when employing a Facebook Ads strategy for your offer, the Ad copy and the audience targeting are key indicators of a well-executed Ad. Metrics like Click-through rate and link clicks help you get the feedback you need to attract them.
    

  • Engagement and Interaction: Regularly engage with your audience through comments, messages, and social media posts. This builds a community around your brand.
    
    If you post organic content and want to increase your pages engagement, add comments and interact with your audience 10-15 minutes before you post and the algorithm will pick up activity to push out your content to your audience.

• Serve the Offer

  • Customer Support: Provide excellent customer service to address queries and concerns promptly.
    
    This can include personal support, chat support, email support, and a comprehensive FAQ section in your experience.
    
    How do you want your customer experience to look and feel like?
    

  • User Feedback: Actively seek and incorporate customer feedback to improve your offer.
    
    This can involve surveys, reviews, direct customer interaction and end of purchase feedback through the form of off-boarding and potential referrals.
    
    Feedback is valuable to continue making your offer the best offer of its kind!
    

  • Community Building: Create a sense of community around your offer, perhaps through forums, social media groups, or loyalty programs.
    
    Engaged communities can provide valuable insights and foster brand loyalty.

• Deliver the Offer

  • Efficient Fulfillment: Ensure that the delivery of your product or service is quick, reliable, and meets customer expectations.
    
    This is crucial for building trust and encouraging repeat business.
    

  • Quality Assurance: Maintain high standards of quality in your product or service.
    
    Consistency in quality is key to retaining customers and enhancing your brand's reputation.
    

  • Post-Purchase Follow-up: Engage with customers after the sale to gather feedback, offer additional support, and encourage them to become repeat buyers or brand advocates.
    

5 business lessons from Japan’s largest $1.7 billion store chain deal

While travelling Japan, you can’t help but fall in love with the Japanese convenient store brands like Family Mart, Lawson and 7-Eleven.

It was an everyday visit for me in all the major cities and for many other tourists too, you can’t help but visit one on the daily while in Japan 😅😂 (I really enjoyed this store fitout in Kyoto btw).

Everything is perfectly packaged from ready to go meals like Ramen and Rice, assorted desserts, discounted alcohol all the way to DIY smoothies!

Recently, the Japanese giant agreed to purchase all 751 stores in Australia (subject to regulatory approval) and to be honest it’s a smart move to expand their brand globally.

Here are 5 business lessons from this brand that you can apply to your business today:

➡️ Convenience at the finest level - everything in the store is quality!

The food quality is at par with most restaurants, you can have dinner and it will be a top-quality dinner. The affordable of food and drink aids to the wow factor!

It’s easy to get cash out as well as Japan is still heavily a cash society.

➡️ Location, location, location - with over 50000 stores across the country, no wonder you’ll be in one everyday. Long working hours and the fast paced lifestyle of culture make it an easy to access these stores for everyday people. Accessibility.

➡️ Brand consistency - the brand and messaging of being the industry leader of convenience store is consistent across the globe.

This deal will further expand Japan’s brand and expertise across Australia.

➡️ Customer Experience - seamless browsing to checkout you have everything you need at these stores in one location!

➡️ Insane levels of novelty - from highly discounted alcohol mixers to photocopying machines all the way to sweet potato buns, you will find anything novel that everyday people can access.

You don’t know what items they actually sell and each store has a wide varieties of products!

Check out the deal in this article here: https://www.9news.com.au/finance/australian-7-eleven-stores-sold-to-japanese-parent-group-in-billion-dollar-deal/95c7233b-feb6-483b-8138-d2ea8b824a2d

HOW TO MAKE EXTRA $$ WITH AN ONLINE BUSINESS IN 5 STEPS!

Starting an online business does not have to be time taxing as you may think it might be.

You can easily start one if you have a job already or have kids. It works because you work it. We have a tendency to look at the things we are doing and think that’s our capacity.

Always remember there is someone out there doing more than you and receiving the results they are receiving because of they have the character to execute NOW.

All it takes is a set amount of time (however long that may be 1-4 hours) each day out of the 24 hours you get to act on it.

If you’re looking for clarity on what business to launch, here are a few questions to get you started:

What is it that you love?

What does the world need?

What are you good at??

What are you currently getting paid for?

These questions will give you a foundation to start from.

1. Identify Your Niche and Target Audience

Understanding Your Market: First step is to identify a niche that aligns with your interests and expertise. Ultimately, you are the niche.

Questions that you can ask to identify your niche:

What do they like and buy on an everyday basis?

Where do they hang out?

Based on these questions, conduct market research to understand the demand in your chosen field.

Utilize online tools like Google Trends, social media insights, and competitor analysis to gauge interest levels and market gaps.

Defining Your Audience: Know who your target audience is.

Create buyer personas to understand their needs, preferences, and online behaviour.

Buying personas help you tailor your products or services to the people most likely to buy them.

E.g. Mum with 2 kids, working a corporate job, looking for a group to elevate her online business, been trying to start a business for the past 2 years with no avail, wants to level up in life.

2. Develop Your Product or Service

Crafting Your Offering: Based on your research, develop a product or service that meets the needs of your target audience.

Consider quality, usability, and how it solves a problem or fulfils a need for your customers.

An easy example is looking at your recent purchases for the past month, and asking “what have I spend on this month that I would love to serve?” It could be food and beverage, online products, services that you enjoy like coaching or attending events. Whatever you love and also love serving 😁 

Feedback and Iteration: Test your product or service with a small group and gather feedback. Be prepared to iterate and make changes to improve your offering.

Always have the bare minimum of a product/service that you feel satisfied you can serve, and serve it!

Share it with your friends and family and get feedback from them.

Put it on social media.

Sell your products/services to get the feedback you need. There’s really nothing stopping you from launching it now (This is and industry secret and will set you apart from other business owners - you launch the offer first and collect the revenue, then you build out the products/services 😉 )

3. Create a Strong Online Presence

There are really many ways to create a strong online presence but these two are the most effective and get you earning that $$ now!

Utilizing Social Media: Establish a strong presence on social media platforms where your audience spends their time. Use these platforms to engage with your audience, promote your products, and build a community around your brand.

Social media is your offers shopfront and represent your brand (you). It’s another platform that you can share your offers. When you message someone, the first thing they will see is your Social media pages. Human beings are a curious creature and this is good for you because it helps you build rapport with whoever you’re talking to about your offers.

Building a Website: A professional website is your another digital storefront which is owned by you. Ensure it's user-friendly, aesthetically pleasing, and mobile-responsive. Include clear calls-to-action, easy navigation, and reliable customer service channels.

The trap with websites is that you can spend lots of money and time trying to get it perfect (trust me you’d rather spend your time connecting with people and giving them offers rather than the website). The website can also be used as an excuse to avoid the work i.e. the conversations.

Start with social media first - it’s a free online shop, you can post whatever you want on it and also connect on it with your future clients. That’s why it’s called SOCIAL media.

4. Implement Effective Marketing Strategies

Content Marketing: Develop a content marketing strategy that provides value to your audience. This could include branding authority posts, videos, podcasts, or infographics that educate, entertain, and engage your potential customers.

SEO and Online Advertising: Implement search engine optimization (SEO) to improve your online visibility. Keywords in your captions are picked up by algorithms and help you get seen.

Consider investing in online advertising, such as Google Ads or social media ads like Facebook Ads, to reach a broader audience. Facebook Ads are really powerful when you’ve understood the metrics and how to target directly to your audience.

5. Give the Offer, and then Adapt

Give the Offer: The only reason why we don’t give the offer is that we don’t want to be seen in a certain way.

We’ve become selfish rather than selfless.

Ask yourself this: “If you had the cure for cancer, and someone had it, would you serve that?”

Your offer is like the cure for cancer (when packaged correctly). The offer you have is also priceless. It’s about communicating the value to your audience.

For example, you can have a handbag from Kmart/Walmart that is leather and worth only $30 or you can have a handbag from Gucci/Louis Vuition worth $5000 - what makes it different? They are both made out of leather but what is main difference?

The perceived value of the bag!

How do your audience perceiving your products, services and experiences?

For people to buy, they need to know what they are buying so have the conversations, set the Ads, post that Social media post, ask for the sale. Just put it out there!

This will bring in more money for you by selling your offer now whether it’s $100, $5000 or a $100K one. Always look at how much value you can bring to the industry and the person you’re serving!

Monitoring Performance: 

Performance shows you what you need to improve and what is currently working.

Use analytics tools to track the performance of your website and marketing campaigns. Pay attention to metrics like website traffic, conversion rates, and customer engagement.

Use customer feedback to also track which part of the customer experience needs to be looked at.

Continuous Improvement: Continuously analyse the data you collect to understand what's working and what's not. Always keep a record and always spend that time improving it.

Let’s finish with this…

It’s almost the end of the year and what I love to see is continuous support from business owners who love growing together - when you want to go far, go together!

So here’s a quote for you to think about this week:

✅ What’d you think of this week’s newsletter? Hit reply to let us know!

If you want to take your business to the next level, book in a free breakthrough call here: https://calendly.com/kanjilow/businessbreakthrough

Will be sharing more nuggets in the next one!