What can ‘Crabbing’ teach you about business?

Everything! Not really, just a few takeaways to apply to your businesses.

Over the Christmas break last year, I went to a place called Lakes Entrance.

A beautiful 2-3 day getaway away from the hustle and bustle of Melbourne City.

One of the main attractions here is crab catching A.K.A ‘crabbing’, boating and fishing. I was excited about this trip as the last time I went crab catching was about 10 years ago where I went camping with some friends from University.

And this time round I was determined to catch at least one crab to beat the last record.

Here are 3 lessons I took away from this trip:

1. Timing is everything.

I suggested to the group after dinner to go crabbing as the best time to go was at night based on experience but we all decided it was too late and most of us (including myself) were quite tired from the drive. After a night of playing games and I had some work I had to finish off, we made it the first thing to go in the morning. When we reached the spot to grab catch, there were already people there and it was about 2-3 hours that we left the nets and only caught 1 crab. If we did this at night, it might have been different as night time is feeding time for mud crabs. We still managed to catch one but the results would’ve have been different if we went during the night.

Business is all about timing. When you spend time and attention on what you’re passionate about. You’ll definitely reap the rewards and the results!

2. Success is when Preparation meets Opportunity.

For crabbing, the nets you bring and the bait are important to the success of your catch. For the nets, it was a specific type of net used for crabs (the ones we had were slightly large and crabs could get out of them). Also the bait we used were chicken bones. We forgot the string to tie the bones onto the net so we had to improvise, looking for loose ties or finding unused nets to cut and tie. It did the job!

We had about 5 nets casted and only caught one crab. But hey, we wouldn’t have this lesson if we didn’t do these things :)

Resourcefulness in business is your best friend - whether it’s your time, money or people.

3. Saviour your wins!

Everyone on the trip was like “Kanji, why are so excited about this catch?” I responded we spent 3 hours here I’ve got to bring this home! If you have something to celebrate about, celebrate it fully.

We tend to let the little nuances and processes about business stop us from celebrating and savouring the wins in our business. Learn to enjoy the wins just as much as the lessons. You either win or learn (win).

I hope you enjoyed my takeaways from this personal trip. Travel is what expands your awareness and awareness is the greatest agent of change.

4 STAGES OF THE MARKETING FUNNEL

1. Awareness: The Starting Point

The marketing funnel begins with awareness. For anyone to transform into a lead or make a purchase, they must first become aware of your presence.

This necessitates showcasing your brand on various platforms and creating engaging content. For instance, you might focus your marketing strategies on platforms such as Facebook, Instagram, or Pinterest.

2. Interest: Building Connections

Once people discover you through social media content, paid advertisements, and other means, the next step is to cultivate their interest in your business. This stage involves creating valuable content and lead magnets, as well as fostering relationships.

It's a journey through the marketing funnel, where you're likely offering valuable freebies, and your audience begins to trust you.

3. Decision: Moving Closer to Commitment

After navigating through the interest phase, potential customers enter the decision phase. This is when you might present a low-cost offer, a webinar, or a free masterclass, giving your audience a deeper insight into what you offer.

4. Action: The Final Leap

The final segment of the marketing funnel is the action step. Here, your audience decides whether or not to take action, which could include registering for a webinar, purchasing an offer or a service, or even booking a call. Each person's journey will differ.

My Top Recommendations:

• Identify your target audience.

• Understand the challenges and issues your ideal client/customer faces.

• Tailor your content specifically to your ideal client/customer.

I hope this guidance proves beneficial, and I wish you nothing but tremendous success!

10 digital products that anyone can create and sell online, allowing you to make a significant income ($10K+ months)

Here’s the list:

• Ebooks

• Online courses

• Printables

• Music Production

• Stock photos

• Digital Artwork

• Web templates

• Pre-made social media templates

• Email templates

• Consulting packages

1. Ebooks

Ebooks are the most profitable digital products ever.

Here’s how to get started:

Write a quality book on a subject you're knowledgeable in. Use software like MS Word or Google Docs, then convert it to a PDF or ePub format.

Tip: Use ChatGPT + Canva and create a stunning eBook in a day.Sell on: Amazon Kindle, your website, Gumroad

2. Online courses

Online courses are the best way to make big money.

You can teach anything you want to your audience and make $10k a month.

Here’s how to get started:

Use course platforms like Teachable, Systeme.io or Udemy to host video lessons and materials.

Tip: Use ChatGPT and other AI tools like HeyGen for creating your course.

Sell On: Udemy, Teachable, your own website, Systeme.io and Gumroad

3. Printables

Journals, design planners, and checklists are something that most creators and making and selling on Etsy.

Here’s how to get started:

Design planners, journals, or checklists. Use graphic design tools like Canva.

Tip: Use ChatGPT, Midjourney, and Canva to create your beautiful printables.

Sell On: Etsy, your own website, and Gumroad

4. Music Production

Creatives like Singers and music creators are always looking for beats and other things to get hands-on.

Here’s how to get started:

Create beats, melodies, or full songs. Use software like FL Studio or Ableton Live.

Tip: Use ElevenLab, Boomy, and other AI tools to get the best music.

Sell On: BeatStars, SoundCloud, your own website, Gumroad.

5. Stock photos

If you’re a photographer or someone who loves taking photos, you can make a lot of money by selling your shots.

Here’s how to get started:

Use a good camera to take unique photos and edit them.

Tip: Use Midjourney to generate original images and sell them.

Sell On: Shutterstock, Adobe Stock, your own website.

Recommended AI Tools

Canva - The best online design tool to create all sorts of videos, design posts, thumbnails and presentations, bulk creation, a large stock media library, and much more!

Fliki - The Best AI Text-to-Video Generator - it made video creation 10x simpler & faster with realistic AI voiceover features making it a beast!

VidiQ - Designed to boost your YouTube views - Get free insights and guidance to be successful at YouTube. Only AI extension you need to grow on YouTube!

6. Digital Artwork

People are creating digital artwork and making $10000 a month.

Don’t believe me? Ever heard of NFTs? I think you have.

These are the forms of digital artwork. If you’re a digital artwork creator, you can easily make $10k month by giving your service or selling your work.

Here’s how to get started:

Create digital illustrations using tools like Adobe Illustrator or Procreate.

Tip: Use Midjourney, ChatGPT, and other designing tools to get started.

Sell On: Etsy, DeviantArt, your own website, Gumroad.

7. Web Templates

What if you could create pre-made website templates for people who don’t know how to code and get paid?

That’s possible. You can create web templates and sell them online and make a lot of money.

Here’s how to get started:

Design web templates using HTML, CSS, and JavaScript.

Tip: Use ChatGPT for writing and prompting the code.

Sell On: ThemeForest, your own website, Gumroad

8. Pre-made Social media templates

Most people aren’t utilizing this but it can easily make you financially free.

You can create social media templates like:

Instagram carousels, LinkedIn Carousels, Twitter posts, or Facebook ad templates

These are some profitable templates you should create and sell.

Here’s how to get started:

Design social media posts or profile graphics using Canva and ChatGPT.

Sell On: Etsy, Fiverr, your own website, Gumroad

9. Email templates

For this newsletter, we weren’t looking for email templates because we have been in a business for so long…

But some creators who weren’t in the business bought email templates for $99 online on Gumroad.

These are some high-quality products if someone creates them.

Here’s how to get started:

Design templates for newsletters and sales emails.

You can create templates using Google Docs, and Notion files, for businesses, creators, and freelancers.

Tip: Use ChatGPT for creating the templates

Sell On: ThemeForest, your website, Gumroad, Etsy

10. Consulting packages

If you have expertise in any topic, you can go on Gumroad and create a consulting program and make money by teaching it to others.

Here’s how to get started:

Package your expertise into consulting services. And sell them.

Sell On: Your own website, social media

Stay Connected and Informed with The Biz Sauce!

Thank you for reading. Navigating the online business world is an ongoing journey. We hope these insights empower you to adapt and succeed in the ever-evolving digital landscape!

If you enjoyed this, please help spread the love by forwarding this newsletter to a friend or colleague.

If you want to take your business to the next level or learn how to monetise your skills from digital products, book in a complimentary business breakthrough call here: https://calendly.com/kanjilow/businessbreakthrough

Will be sharing more nuggets in the next one!