Happy New Year Biz Sauce Community! And Enjoy this issue of the 5 minute Biz Sauce!

Wishing you all blessings, peace, joy and prosperity to you and your family this year! 

To achieve your goals this year, lock into purpose and vision as you are the only one who’s received it.

Align yourself with other people who are where you want to be.

Be unapologetic in who but most importantly what you are.

And act relentless in the unfamiliar.

It only takes a moment, let it be this one for you 🙌

Looking forward to all this year in store for you and what you’ll accomplish!

The Secret to High Ticket Offers

A High Ticket Offer is a statement of the transformation or outcome that you cause to happen in your clients’ lives by delivering your service. It is NOT a statement of your service (these package offers can be charged from $2k USD upwards to $100K+). I know of a certain influencer who has a high ticket offer of $1M per year for CEOS and business owners.

The value of your High Ticket Offer is BEST created by determining first what it costs your client NOT to take advantage of your offer.

The further you diagnose that position, the better prepared your client can be to make a value assessment of their investment with you vs. continuing in their present state.

Your Service is what you DO

Your Offer is the OUTCOME of what you DO

Questions to help you create your offer:

1. What are the biggest benefits your clients get from engaging you?

2. What do your clients give up by not working with you?

3. What would it have cost them NOT to engage you?

Buyers that buy High Ticket Offers do the following:

• High Ticket clients buy cure, not prevention.
• High Ticket clients buy futures, not features.
• High Ticket clients buy speed, not stuff.
• High Ticket clients buy transformation, not information.
• High Ticket clients buy certainty, not maybe.

People don’t buy their way into something. They buy their way out of something.

9 Reasons why people don’t buy high ticket offers:

1. They don’t know you

2. They don’t trust you

3. They don’t have enough pain

4. They don’t understand the offer

5. They don’t have the money

6. They don’t have the time

7. They don’t believe it’ll work

8. They can’t make the decisions on their own

9. They don’t believe in themselves.

When it comes to major business and life problems, people don’t want the cheapest, they want what works. Get rid of clients from hell - clients they are a nightmare, don’t want it more than you do or don’t pay on time. Fire them immediately. It will free up your time and bandwidth to work with Higher Ticket clients.

High Ticket Offers is not rocket science, it’s a way of business to provide upmost value to your current and new audiences.

7 Marketing trends that will dominate in 2024!

Here is a summary of the Live I had presented with on 7 Marketing trends that will dominate in 2024 with my good business associate and friend Melissa Mitchell below:

Buckle up for an exciting ride into 2024 in the world of the digital realm. Melissa Mitchell and Kanji Low are here to unveil the game-changing trends that will reshape the landscape of marketing and online presence in the year ahead.

Meet the hosts: Melissa Mitchell and Kanji Low

Before delving into the future, let's get acquainted with the hosts. Melissa Mitchell, an organic marketing specialist from regional Victoria, brings her expertise in helping businesses gain organic visibility. On the other side, Kanji Low from Melbourne, the co-founder and head of operations of Presence, a social development platform, takes pride in coaching coaches and creatives to elevate their online brands.

Let's get down to the exciting revelations of what lies ahead!

1. AI Marketing Automation

Melissa and Kanji kick off the discussion with AI marketing automation, highlighting the power of analysing data, personalising customer experiences, and optimising campaigns. Kanji emphasises the importance of adapting to current trends, shedding light on the massive potential of AI in marketing.

Melissa adds her insights, stressing the need for a human touch in AI-generated content. She underlines the significance of not solely relying on AI but incorporating it judiciously to enhance efficiency.

2. Augmented and virtual reality

The duo shifts gears to augmented and virtual reality, predicting a future where these technologies seamlessly blend into our lives. From Apple Vision Goggles to Meta's foray into AR sunglasses, the hosts envision a world where digital overlays enhance our physical experiences.

Kanji and Melissa stress the importance of brands aligning with AR and VR trends, offering a sneak peek into the immersive shopping experiences awaiting consumers.

3. Video marketing takes centre stage

Building on the success of platforms like TikTok, the hosts explore the growing trend of spontaneous, unscripted video marketing. Melissa draws inspiration from real estate mogul Ryan Serhant's street-walking videos, endorsing the effectiveness of genuine, on-the-go content.

The discussion delves into the optimal length of video content and the need to grab viewers' attention within the first few seconds. They predict that the trend of "TV posts" – square videos with captions – will dominate in 2024.

4. Voice search optimisation

Voice search optimisation emerges as a crucial trend, with Kanji and Melissa pointing out the rising popularity of voice assistants.

From sending voice messages to utilising AI for transcription, they explore the various ways businesses can leverage voice technology to save time and enhance user experiences.

5. Social commerce revolution

The hosts predict a revolution in social commerce, envisioning platforms like TikTok and Meta consolidating their shops to keep users within their ecosystems. The partnership between Meta and Shopify is on the horizon, hinting at a future where social media becomes the one-stop destination for shopping, keeping users from leaving individual platforms.

6. Influencer marketing evolution

The discussion takes a turn towards influencer marketing, emphasising the need for alignment between brand values and influencer content.

User-generated content, especially when empowered by brands like GoPro, is hailed as a powerful strategy for authentic promotion.

Melissa shares insights into the importance of reciprocity and aligning with influencers whose demographics match the target audience.

7. Digital identity and data protection

As privacy concerns continue to escalate, Melissa and Kanji delve into the evolving landscape of digital identity. The hosts predict a future where social media verification becomes a necessity, contributing to a safer and more secure online environment.

Kanji brings up the concept of decentralisation and suggests that technologies like blockchain could offer a secure space for digital identities, mitigating risks associated with data breaches.

As Melissa and Kanji unravel the exciting trends awaiting us in 2024, one thing becomes clear – the future of social media and digital marketing in 2024 is very different to anything we have seen before - dynamic and full of possibilities.

From AI-driven innovations to immersive experiences in augmented reality, businesses and content creators are poised to navigate a thrilling landscape of opportunities.

As the digital world continues to evolve, the key to success lies in adaptability, authenticity, and staying ahead of the trends. So, fasten your seatbelts – 2024 is set to be a roller coaster ride in the realm of social media and digital innovation.

*sources Forbes, Rachel Pedersen and The Social Media Examiner

Here are some extra things to take into consideration in 2024! These tips have been taken from a recent live that Rachel Pedersen did.

1. Instagram is on the rise (this is good news! It has been a hard platform to navigate in recent years!). The old algorithms are back, and the platform is more engaging than ever. It's the best time to grow your Instagram organically.

2. Threads is struggling-it seems the big hype we had initially has taken a sharp nose dive.... The new features that were meant to track and provide analytics have yet to be rolled out, making it less appealing. Additionally, it lacks the ‘dopamine’ hit that users seek on social media.

3. TikTok took a hit with the introduction of the in-house TikTok Shop, leading to an influx of sales-oriented content - an overkill. The platform may recover, but it needs to balance its content better.

4. Short-form video is essential for growth. The four Vs-value, vulnerable, viral, and variety - create a dynamic viewer experience and should be part of your content strategy.

5. Long-form written content will do well if written effectively. The key is to keep it concise, provide value, and include a call to action for engagement.

6. Quote content written with AI is not performing well. Copywriting and storytelling are crucial for creating captivating quotes - it needs to be really compelling and emotive.

7. Overly branded and designed social media is fading. Focus on content quality over aesthetics.

8. AI integration is increasing across roles, but it requires expertise to fine-tune the output.

9. Email lists focusing solely on sales are losing subscribers. Nurture, value, variety, viral, and vulnerable content between sales pitches can lead to more consistent and successful sales.

10. Pinterest remains effective for generating reach, impressions, traffic, leads, and sales due to its higher buyer intent.

11. YouTube offers opportunities if content avoids aggressively clickbait styles.

12. Subscription models will become more widespread across various industries.

13. Micro influencers with smaller budgets will gain popularity due to their effectiveness and cost-efficiency.

14. Interactive content, such as choose-your-own-adventure style, may become more prevalent.

15. The cost of Facebook ads is expected to continue dropping.
    

16. Higher ticket offers are declining, but extremely premium-priced offers for the ultra-affluent remain viable.
    

17. Lower ticket and affordable offers are effective, while the middle ground is becoming less attractive.
    

18. Podcasts will see a resurgence in interest.
    

19. People will cut excessive spending on things that don't deliver significant results or experiences.
    

20. Gen Z's purchasing power will increase, prioritising smaller businesses with aligned morals and ethics.

Hope you enjoyed these insights from our talk and also the other resources we share here!

Stay Connected and Informed with The Biz Sauce!

Navigating the online business world is an ongoing journey. We hope these insights empower you to adapt and succeed in the ever-evolving digital landscape!

If you want 7 tips to get higher prices for high ticket offers. Reply “High Ticket” to this email.

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If you want to access a FREE Training that I made (Worth $3K USD), access the link here: https://www.kanjilow.com/4stepstothriveonline

Look forward to the next edition!