Thank you to all you beautiful people reading this...

The number 1 metric that gets you seen in Business is...

With 2024 around the corner, as business owners you may feel as though you need to be ahead of the curve in social media and putting your brand out there.

You may feel you’re in competition with other people that are in your field.

The main metric for your Business is,…

ENGAGEMENT

Engagement comes from customers interacting with your posts.

Engagement comes from customers interacting with your emails.

Engagement comes from how well you share value to your audience.

Ultimately, it comes from who you are as the person that is capable of

In today’s newsletter, we’ll be going through the concept of Engagement why the awareness of it will change the game in your branding and messaging.

So how do we improve how we get seen in front of our target audiences?

Comparing Social Media and Email

When comparing social media engagement and email marketing, it's not about choosing one over the other but rather understanding how each can complement the other in a holistic marketing strategy.

Social Media through platforms such as Instagram, Facebook, Linkedin, Twitter, Youtube will only show 3-4% of your content to your audience.

For example, if you had 100k followers on your page, you’d be getting on average 3-4K watching your content. Might be higher depending on these factors as well.

• Likes

• Comments

• Shares

• Saves

Overall, these constitute as engagement for your shared content pieces. This does not mean you stop your content all together.

A confused mind doesn’t buy and if you don’t share what you do, how do people know what you do?

Content to your audience is showing them that you still are in operation.

So having a Social Presence is key when you operate via organic/paid exposure.

Email on the other hand has an average 40-50% open rate on any campaign you run using email software (I tend to ask my clients as well to maintain a list - you actually own this list and no one can take it away from you).

Your businesses’ email list is one of your greatest assets. It’s your client base and your audience.

Facebook and Google Ads have a 9-10% conversion rate for their ads which is slightly higher.

The downside is that you have to test your ad campaign budgets and do little tweaks to get the best ROAS (Return on ad spend).

Awareness of these platforms allow you to navigate the online business world with sharp and effective approaches.

The pros and cons between Social Media and Email Campaigns are as followed:

• Audience Reach vs. Personalization: Social media allows for broader audience reach, while email offers more personalized communication.

• Immediate Engagement vs. Sustained Relationships: Social media is excellent for immediate engagement and brand awareness, whereas email is effective for nurturing long-term customer relationships.

• Content Lifespan and Visibility: Social media content is more ephemeral (for example, a typical Instagram post , while emails can be revisited and have a longer lifespan in a user’s inbox.

So depending on which strategy you run with, invest in one way of exposure first. Once it works, then expand to others.

This is what will create a working marketing funnel for your brand where your customers will be the raving fans for you rather than you having to being desperate to attract them.

Thank you Chapter 2023! Thank you to all you beautiful people reading this…

What a beautiful chapter it’s has been indeed!

As much as there were many wins there were most certainly challenges that were of equal magnitude.

As above, so below.

I’ve never had to fly so many places this year, meet so many people and expand my perspectives to giveback.

I’ve never had to break and uncover the things I had to face both personally and in business.

In order to level up the people around me as well! Thank you to the moments that we get to experience.

Thank you to the ones we love and the ones we lost.

Thank you to the everyone who continues to support me.

Thank you to everyone who I get to continue supporting and bring up.

Thank you to the circle I run with, the people I connect with, business partners, clients, friends and family.

Thank you for giving me the grit and wisdom to keep going and inspire you.

Thank you for this gift of guiding humanity to ascend and expand.

And thank you to my partner who is always giving me the drive to grow.

Thank you to the universe for everything ❤️

Everything can change in a moment for you! It only takes a moment to lean into your highest good!

Cheers to 2024 and everything to come! Let’s make this moment everything you’ve set out to be.

It’s 100% or nothing fam! Let’s go! 🔥

❤️ Kanji 

Stay Connected and Informed with The Biz Sauce!

Navigating the online business world is an ongoing journey. We hope these insights empower you to adapt and succeed in the ever-evolving digital landscape!

If you want 10 ChatGPT Prompts that will help you define your niche, understand their painpoints and desires, and craft the right messaging to sell your high ticket programs or business products. Reply “ChatGPT” to this email.

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Will be sharing more nuggets in the next one!